- 企业及品牌详情
一、品牌背景
- Welldum是专注专业理发工具与宠物美容设备的B端供应商，核心客户为理发店、美容沙龙和宠物美容店。品牌通过高品质、高可靠性的产品帮助客户提升服务专业性，口号“It's Not Just Well, It's Welldum”强调超越行业标准的品质。
二、品牌目标
- 提供专业级理发剪/宠物美容工具，助力客户提升服务效率与品质。
- 成为行业首选品牌，以定制化高端产品和卓越服务帮助客户建立口碑。
- 品牌核心体系构建
核心价值观
- 产品持续满足专业场景高要求。
- 尊重行业技艺，开发能提升客户技能的工具。
- 设备稳定耐用，让客户专注服务而非维修。
- 品牌核心体系构建
起源于解决行业痛点：理发店与宠物沙龙缺乏高效可靠的工具。
Welldum通过持续创新（如锋利刀头、长续航电池）重新定义标准，并配套提供培训支持客户成长。
成为以质量著称的行业领导者。
企业品牌形象塑造内容
- 品牌Slogan：It's Not Just Well, It's Welldum.
- 品牌使命：Get it done with Welldum.
- 品牌声音：CONFIDENT、APPROACHABLE、PROFESSIONAL
- 品牌个性：The Everyman
The Everyman
Everyman’s Nature
Naturally Empathetic, Modest, and Friendly.
Your Goal
Providing safe and trustworthy
solutions.
品牌故事
It always starts with the realization of a problem that someone needs to resolve, and our journey to the
top of this industry started the same way. Driven by a desire to address the specific needs of
barbershops, beauty salons and animal grooming salons, we embarked on a mission to establish a brand
that would redefine industry standards and empower professionals to excel in their craft.
Welldum’s commitment to excellence extended beyond product development. We fostered strong
partnerships with our partners, providing workshops, training sessions, and industry events to facilitate
knowledge-sharing and support professional growth.
Today, Welldum stands as a trusted name in the hair clipping and animal grooming industries, renowned
for its unwavering dedication to quality, expertise, and reliability.
We continue to lead through innovation, continuously expanding our product range to meet the evolving
demands of the industry.
目标受众与市场洞察
核心客户画像
美发沙龙：
痛点：预算与效果的平衡
沟通关键词：不用质疑的品质
宠物美容：
痛点：建立客户信任的难度
沟通关键词：安全、舒适、低噪
传播策略
- 核心信息：专注专业场景的可靠伙伴
- 内容方向：
- 产品实测对比（突出锋利度/续航）
- 客户案例故事（如沙龙效率提升30%）
- 行业知识科普（建立专业权威）
长期愿景
成为美容理发工具的代名词，通过持续创新（如智能设备开发）和深度服务（定制化解决方案），让全球专业从业者“一提到可靠工具，就想到Welldum”。
品牌视觉设计
品牌ICON设计
