RAYHOO | 高质量电动工具品牌

Hey. Don’t ever let somebody tell you you can’t do something. Not even me. All right?

You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell youthat you can’t do it. If you want somethin’, go get it. Period.

– Christopher Gardner

一、企业优势

产品研发差异化，从产品排量和外观进行创新研发。
客户类型差异化，不随波逐流，依据大B订单发展工厂生产，同时尽可能多合作中小型客户，为未来品牌发展预备。
管理模式差异化，进行数字化转变 5 年，通过智能化设备减轻人力梳理信息的压力，整合同类信息，梳理管理流程，提高毛利率并承接更多订单。
营销模式差异化，从做贸易转型做品牌，以前的每一步都是为现在做准备。

二、品牌定位

产品种类多元化，保持专业级别的质量，同时向下兼容DIY级别，提供一站式采购服务。
致力于打破传统的工厂思维，转而追求创新的品牌思维，旨在创造全新的品牌形象。
公司的发展战略围绕差异化展开，涵盖了产品、管理和营销等多个方面。
强调内外兼修，既注重内部优化，又积极拓展外部合作关系。

三、品牌愿景

企业期望实现平台化运作，未来可能考虑引入多品牌战略。
当前的小型商业伙伴（小B客户）期待得到品牌的全面支持，享受一站式的采购体验和服务保障。
希望未来通过精细化管理和品牌差异化战略，成为能够抓住多品牌、平台化机会的企业。
未来目标是做平台、企业孵化，考虑打造更多品牌，进一步拓展业务范围，为所有的客户给予品牌的全面支持，享受一站式的采购体验和服务保障。

"要做千足虫，不要八仙桌"
强调了多元化的价值和灵活应变的重要性，以其独特的前瞻性视角引领着企业的前进方向。

企业品牌形象塑造内容

核心思想：小工厂大贸易——内做精进，外做链接。
品牌Slogan：Tools For Your Rules
品牌使命：Inspire creativity in everyone with our innovative tools.
品牌声音：Confident、Inspiring、Reliable
品牌核心价值观：

FREEDOM

Empower limitless creativity with our tools.

EMPOWERMENT

We offer our clients state-of-the-art tools to maximize their creativity.

WIN-WIN

We aim for success that benefits everyone involved.

INNOVATION

We continually innovate and develop cutting- edge products to meet our customers’ evolving needs and set new industry standards.

品牌故事

Unleashing Creativity with RAYHOO Power Tools

“RAYHOO, founded by skilled craftsman Leo, is a leading electric tool brand dedicated to freedom, innovation, and creative expression.

Frustrated by traditional limitations, Leo created tools that empower users to break free and explore new possibilities. Each RAYHOO tool is crafted with advanced technology and top-notch precision, catering to both professionals and hobbyists. RAYHOO quickly became a trusted name worldwide, known for supporting creativity without limits.

Today, RAYHOO stands for excellence in craftsmanship, helping users turn their ideas into reality and push the boundaries of what’s possible.”