Hey. Don’t ever let somebody tell you you can’t do something. Not even me. All right?
You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell youthat you can’t do it. If you want somethin’, go get it. Period.
– Christopher Gardner
- 企业及品牌详情
一、企业优势
- 强大的实力：卓越的定制化能力与强大的生产能力并存，确保了产品的高度定制化化与高效产出。
- 完善的供应链：全产业链生产模式以及高效的供应链管理，确保货物提供及时和库存管理。
- 专业的团队：各部门均配备了专业且完善的团队，拥有专业的素养与协作精神，为LUMBRE的发展注入了不竭的动力。
- 市场响应迅速：在各个市场领域，拥有多款备受消费者青睐的热销产品，以及对市场需求的精准把握与快速响应。
二、品牌定位
对于中端市场的消费者而言，LUMBRE无疑是户外烧烤炉领域的性价比佼佼者。顺应市场发展的潮流与需求，LUMBRE在欧美市场上精心打造了多款既经济又实惠的优质产品，旨在为广大用户带来无与伦比的烧烤体验。
在竞争激烈的户外烧烤炉市场中，性价比是衡量产品吸引力的重要标尺。因此，LUMBRE坚持采用高品质的材料与先进的生产工艺，确保每一款产品都能在保证性能优越的同时，保持亲民的价格。这种对品质与价格之间完美平衡的执着追求，正是LUMBRE在欧美市场赢得广泛赞誉与信赖的关键所在。
此外，LUMBRE还密切关注市场动态与消费者需求的变化，不断研发创新，推出符合时代潮流与消费者口味的新产品。我们相信，通过不断努力与进取，LUMBRE将能够在未来的市场中继续引领风骚，成为更多消费者心中的首选品牌。
三、品牌愿景
- 业务愿景：北美烤炉领导性品牌
- 战略定位：2030年北美品牌综合实力前五
- 战略目标：
- (1) 未来5年规模目标：销售额5亿
- (2) 未来5年利润目标：1亿
- (3) 未来5年格局目标及里程碑：
- 行业前八（北美3%以上市场份额）
- 重点突破气炉等战略细分品类
- 同步发展碳炉/颗粒炉品类
- (4) 未来5年能力建设目标及里程碑：研发技术行业一流，北美团队建设
- 建立品牌理念
企业品牌形象塑造内容
- 品牌Slogan：Grills Create Thrills
- 品牌任务：Make grilling more than just cooking food
- 品牌价值：
SENSE OF TOGETHERNESS
At LUMBRE, we value the power of community and believe that grilling is a shared experience. We strive to create a sense of togetherness among our customers by encouraging them to share their grilling tips and experiences with each other.
ACCESSIBILITY
Barbecue should be open and inclusive to everyone, and that’s what we believe at LUMBRE. We offer affordable products and provide the resources and support to make barbecue accessible to everyone.
SIMPLICITY
We want to make your grilling experience as entertaining as possible. Our goal is to help you spend more time enjoying your food and each other’s company, and less time worrying about the mechanics of the grill.
品牌故事
In the summer of 2008, a group of friends passionate about grilling and good times decided to share their love with the world. They aimed to create the ultimate grilling experience to bring people together and create unforgettable memories.
Starting in a small garage, the team worked tirelessly, combining their unique skills and expertise. They researched, tested, and experimented until they found the perfect combination: an innovative, easy-to-use grill with a sleek and modern design. Thus, LUMBRE was born.
Today, LUMBRE is a proud brand, dedicated to providing exceptional grilling experiences. Loved by a loyal community, they are committed to quality, innovation, and accessibility.
品牌ICON设计
图片应用风格
品牌设计应用
