Hey. Don’t ever let somebody tell you you can’t do something. Not even me. All right?
You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell youthat you can’t do it. If you want somethin’, go get it. Period.
– Christopher Gardner
- 轻品牌项目背景介绍
一、企业为什么想做品牌塑造
- (1)海外已有品牌代理商, 塑造升级企业品牌形象.
- (2) 充分调研了解海外市场的产品和市场情况, 开发品牌代理商.
- (3) 需要一套更好的能执行落地的品牌内容
二、企业在品牌塑造过程中遇到的问题
- (1) 国际市场竞争比较激烈, 资质认证要求高.
- (2) 海外用户对品牌的重视程度高, 需要更好的产品和价格切入市场.
- (3) 需要具备成熟的线下渠道
- 塑造品牌前的深度了解
一、品牌客户定位
- (1)25-35岁人群
- (2) 64%男性
- (3) 美国市场
二、企业品牌愿景
- (1)给孩子们一个机会去体验这种快乐、乐趣和安全
- (2) 善家庭关系，培养亲子爱好。
- (3) 勇敢，坚韧，自信。
三、企业品牌目标
在5-10年内成为全球最专业的微型燃气自行车品牌
- 建立品牌理念
企业品牌形象塑造内容
- 品牌Slogan：Drive the Lion In You
- 品牌愿景：Become the world’s mini bike brand
- 品牌任务：Bring youth happiness, adventure and joy through mini bikes
- 品牌声音：Free、Energy、Power
- 品牌价值：
JOY
It’s all about happiness with us, we know what mini bikes have brought us, we want to share this experience with everyone around the world.
SPIRIT
Bring out that inner lion in you. Drive, push and adventure to your hearts’ content. Bring out that spirit within, and share it with those you love.
DESIGN
We constantly look for ways to grow, improve, and change the way we look at mini bikes. We need your support, advice and feedback to help us improve.
品牌故事
For over 21 years LUYSKAR has been looking for ways to bring our love of professional mini bikes to youth everywhere around the world.
Youth are our pride and joy, as mini bike lovers ourselves we understand the confidence and fun times getting outside and ripping up trails does for our youth.
LUYSKAR专注于几种不同类型的模型，从经典的哈雷型模型，到现代开拓者。我们专注于设计和性能，同时保持最高的安全标准。我们的创始人安迪，
作为一名摩托车爱好者，他希望为年轻人提供一种体验刺激的方式，这种刺激将永远伴随他们。安迪对摩托车和冒险的热爱继续创立了LUYSKAR，将这种精神传递给各地的年轻人。
品牌设计应用
