Hey. Don’t ever let somebody tell you you can’t do something. Not even me. All right?
You got a dream.. You gotta protect it. People can’t do somethin’ themselves, they wanna tell you that you can’t do it. lf you want somethin’, go get it.
- 轻品牌项目背景介绍
一、企业为什么想做品牌塑造
- 内贸转外贸, 希望能做精准的海外市场定位
- 调研了解海外市场的产品需求、客户痛点、行业潜力
- 提升企业形象,以更专业、实力强的形象去接触海外客户
- 没接触过外贸, 需要专业团队从“市场潜力—产品—竞品—客户”为企业提供全局规划
二、企业在品牌塑造过程中遇到的问题
- 企业外贸从0开始, 对市场、产品、同行情况了解甚少
- 产品调研难度大, 全球市场差异化非常大
- 没有海外本土化的品牌专家
- 企业内部缺乏专业外贸人员, 老板全权对接
- 从零出发，打造属于我们的品牌
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1、Duhwyn是谁：
一个经验丰富的企业，从1999年就开始创建、设计和分销高端窗户，富有表现力、专注且高度专业化，专注于各种应用领域的门窗领域。 - 2、企业产品形象定位：年轻化的、现代化的、女性化的、明亮的、创意、奢侈、清新
- 3、企业需求：新的品牌故事、高质量的产品、合适的利润率
- 4、市场的需求：新鲜、年轻的品牌
一、Duhwyn是谁
一个经验丰富的企业，从1999年就开始创建、设计和分销高端窗户，富有表现力、专注且高度专业化，专注于各种应用领域的门窗领域。
二、企业产品形象定位
年轻化的、现代化的、女性化的、明亮的、创意、奢侈、清新
三、企业需求
新的品牌故事、高质量的产品、合适的利润率
四、行业市场需求
新鲜、年轻的品牌
企业品牌形象塑造内容
- 品牌Slogan：Windows That Win Life
- 品牌愿景：Bring Vision To Life
- 品牌任务：Duhwyn Wants To Give You Windows That Win Life
- 品牌价值：
EXPERTISE
We’re specialists before anything else. Creativity lives and runs through our bones. It’s this love for design that creates our pieces. It starts with people.
INNOVATION
We want to create more for our clients. We bring together the best around the world to create better concepts and share with with our community. Our products are next gen.
EXECUTION
We are about results. We work to bring our thoughts in to reality and we live for the moment when we can see what we created.
品牌故事
We want you to choose us not only because we are a supplier, product manufacturer or distributor of high quality personal doors and Windows, but also because we want to be your reliable partner, working alongside you. We are committed to building trust through integrity and honesty to make a difference in the world. We want to work with you, grow together and create happiness.
You look back on our relationship and think “I wish I had worked with them sooner”; When you look to the future, you sigh, “I can’t believe I’m with Duveen.” We choose you, every time. Our professionalism, years of experience, quality service and comprehensive product line set us apart and this is the icing on the cake for Duveen.
- 线下深度共创，全面品牌调定位
